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M'ama
Brand book idenity
What is M'ama?
Mama is a personal project; Mama is a service that intervenes in schools to spread the beauty of a multi-ethnic world. Mama is a game that explains to children the importance of the word "integration".
What is the goal?
Teach children that differences between cultures are fundamental for a balanced society. To highlight diversity and make it unique and special.
Why the name M'ama?
Mama in Italian leads back to the word "mamma" but "m'ama" with the apostrophe in Italian means "loves me". So through a word pun "the mom who loves me".
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